01 · Product name

Picterra

GeoAI that reads imagery for environmental and supply-chain questions.

Published by Picterra.

In short

Picterra is a GeoAI product for environmental and sourcing questions, not a satellite operator. The homepage describes an intelligence layer over land, suppliers, and farms, and it names Insights Hub as the place teams turn imagery-derived signals into decisions. Examples on the page are deforestation risk across plots, national land monitoring, and soil oversight. No seat price is printed. Picterra does not task a satellite. It reads imagery you or a partner already have. A detection is a model output, not a fact about a person.

Website

Product pricing strategy

Premium

The Picterra homepage does not print a seat price, a hectare price, or a trial length. Insights Hub is described as the product surface and not as a checkout. Do not invent a SaaS tier from an older Picterra pricing memory. Ask Picterra, and keep the quote. The customer counts on the homepage are not a price.

Utility and features

picterra.ch, opened on 16 Oct 2026, presents Picterra as GeoAI for environmental intelligence. The page argues that ESG records and supplier declarations do not connect, and that the product adds plot-level observations for production risk, compliance, carbon, biodiversity, and agriculture. Insights Hub is the name it uses for the workflow that turns those signals into decisions. The examples are specific and are the vendor's customer stories: Walter Matter assessing deforestation risk on more than 500,000 plots, a national monitor covering more than 130,000 square kilometres, and a soil program reaching more than 90,000 farmers. Those counts are the page's claims about those customers. They are not a benchmark you can repeat on your own data.

Insights Hub is the current surface. The homepage uses that name for the decision workflow and does not show a public training studio.
It does not fly a satellite. The page is about reading land and supplier signals. Collection is a different vendor.
Customer counts stay on the homepage. The plot and area figures are the vendor's examples. They are not your result.

The homepage does not print a price, a free tier, or a satellite constellation. Older descriptions of Picterra as a place to train a detector on uploaded tiles are not what this homepage says. This listing follows the page that is live. The app was not opened, so this listing describes the homepage and not Insights Hub. Pair it with a satellite listing when the missing piece is the image, not the model.

1
Use Picterra only when you already have imagery and a question the homepage actually names, such as land change.
2
Keep the source image's date and sensor next to any model output.
3
Do not copy the homepage's customer totals into your own report.
4
Buy or download the image from a satellite listing if the gap is the picture, not the model.

Caveats

A GeoAI hit is a model output on an image. It inherits the image's date, resolution, and clouds, and it adds the model's errors. The homepage's customer numbers do not transfer to your supply chain. A plot flagged for deforestation risk is a lead until someone checks the frame and the ground rules you are applying.

Picterra is not a place to buy a satellite pass. If you do not already have imagery, this product does not collect it. The homepage does not describe a public detector-training console. Do not document buttons from an older product that this page no longer shows. Nothing on the page identifies a person.

Potential use cases

You already have imagery and the question is land change, not a new satellite pass. Read the Picterra homepage and see whether Insights Hub is the workflow you were offered. Keep the source image's date, sensor, and clouds next to any model output. A deforestation flag is a lead until someone checks the frame and the rule you were asked to apply. Picterra does not task a satellite. If you lack the image, buy or download it from a satellite listing first.
A slide copies the homepage's customer totals, half a million plots or 130,000 square kilometres, into your result. Those figures are the vendor's stories about named customers. They are not your score. Report the output on your area and the image date. Do not brief a model score as a site visit.
An older guide tells you to train a detector in a public Picterra console. The homepage opened on 16 Oct 2026 does not describe that console. Follow the live page. If a contract still includes a training workspace, document the workspace you were shown, not a tutorial for a product the current homepage no longer presents.

Hard cases

The case where the first result is easy to over-read.

The model output is filed without the image

A GeoAI hit inherits the image's date, resolution, and clouds, and it adds the model's errors. If the image is not in the file, the output is an unsupported number. Attach the frame or say you do not have it. Nothing on the homepage identifies a person. The page also does not print a seat price. A quote is the only price you can cite, and the customer counts on the homepage are not that quote.

Questions

Is Picterra free?

The homepage does not show a price or a free tier. Treat Insights Hub as a sales product until a quote says otherwise.

Does Picterra sell satellite images?

No. The homepage describes analysis of imagery for environmental and sourcing decisions. It does not describe a constellation.

Citations

Titled sources. These public pages are what the quotes on this listing come from.

Product
Picterra homepage
https://picterra.ch/